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Unlocking the Rural Vote: How Democrats Can Win Big in Small Towns

Picture this: a small town nestled in the heart of rural America. The fields stretch for miles, and the sense of community is palpable. Traditionally, this has been Republican territory, but lately, something has been shifting. Democrats are making inroads, gaining ground, and winning over rural voters. It's a trend that has surprised many, but upon closer examination, it becomes clear that Democrats have found a way to connect with rural America.


Getting the Vote in Rural America

The Changing Landscape


In recent elections, Democrats have shown that they can compete in rural areas where Republicans have historically dominated. States like Illinois, Pennsylvania, Wisconsin, and Washington have seen strong performances by Democratic candidates, proving that the rural vote is not static. Even in traditionally red states like North Carolina, Georgia, and Colorado, Democrats have managed to be competitive, running up margins of past elections and even flipping some districts.


This shift in the rural vote is a result of a "coming to Jesus moment," as community organizer George Goehl puts it. Democrats are realizing the importance of contesting for the rural vote and are investing more resources into reaching out to rural communities. While winning the majority of rural votes may still be a challenge, Democrats have discovered that having "a lot of blue dots in red places" is key to their success.


Success Stories


One notable success story is the election of John Fetterman as Pennsylvania's Democratic Sen.-elect. Fetterman focused specifically on rural communities during his campaign, and his efforts paid off. He not only performed well in suburban areas but also increased his margins of success in rural districts. This strategy of engaging voters outside of the traditional Democratic base proved effective, as Fetterman won a greater share of the votes in nearly every county compared to Joe Biden's 2020 performance.


The same was true for Josh Shapiro, Pennsylvania's Democratic Gov.-elect. Both Fetterman and Shapiro outperformed Biden's 2020 results, winning by more points and securing victories in rural areas. These successes demonstrate that Democrats can mobilize the base while also engaging voters in small towns and rural communities.


Challenges and Opportunities


While there have been victories, there have also been setbacks. In Ohio, Democrat Rep. Tim Ryan ran a competitive race but ultimately lost to a Trump-endorsed Republican. Ryan's focus on persuading voters outside of the Democratic base ended up alienating base voters and resulting in low turnout. It was a reminder that exciting the base is crucial for success in rural areas.


In Georgia, Democratic Sen. Raphael Warnock campaigned in rural farmlands but fell short of the 50% total vote count needed to avoid a runoff. However, Warnock is not giving up and is already planning new campaign events in rural areas. The ongoing runoff race highlights the importance of rural America in upcoming elections.


The Road Ahead


As both parties gear up for the 2024 election, Democrats face the challenge of communicating their policy platforms effectively in rural areas. Issues like healthcare, student debt relief, and renewable energy have the potential to resonate with rural voters. However, the party needs to bridge the communication gap and reach out to rural voters at higher rates.


Democrats must also recognize the evolving demographics of rural America. Recent census data shows that rural areas are diversifying, with minorities making up a significant portion of the population. Writing off either rural white voters or rural voters of color would be a mistake. Democrats need to engage with and listen to the concerns and aspirations of all rural communities.


Democratic Commitment to Rural America


Democrats have a long history of supporting rural America and its residents. From the Rural Electrification Act to the Recovery Act, Democrats have championed economic development, energy innovation, and closing the digital divide in rural communities. The party is committed to expanding economic opportunities, creating jobs, and protecting and investing in rural America.


American Recovery and Reinvestment Act

One area of focus for Democrats is ensuring economic opportunity for family farmers. They support farm programs designed to provide stability and consistency, protecting farmers from market disruptions and extreme weather events. Democrats also advocate for programs that promote rural economic development, support microentrepreneurs, and provide grants to minority producers.


The party recognizes the importance of renewable energy and the role rural farmers play in its development. Democrats aim to provide additional loans and grants to further the development of renewable fuel sources, reducing America's dependence on foreign oil.


Closing the Digital Divide


Democrats understand that closing the digital divide is essential for rural America's growth and prosperity. Access to high-speed broadband internet is crucial for improving business and educational opportunities in rural communities. Democrats are committed to connecting every household in rural America to high-speed internet, ensuring that no one is left behind in the digital age.


Education is another key focus for Democrats in rural areas. They recognize the importance of community colleges and work to increase access and affordability to higher education institutions. By equipping the next generation with the skills and education needed for success, Democrats aim to empower rural communities and foster economic growth.


Protecting and Expanding Healthcare


Quality, affordable healthcare remains a challenge in rural areas. Democrats have made progress through the Affordable Care Act, which has increased funding for community health centers and expanded telehealth options for rural patients. However, there is still work to be done to ensure that every American, regardless of their zip code, has access to quality healthcare and treatment. Democrats are committed to protecting the progress made and expanding access to healthcare.


Rebuilding Trust and Engaging Rural Communities


Regaining trust in rural communities is a priority for Democrats. They are committed to engaging with rural Americans, listening to their concerns, and fighting on their behalf. Democrats understand that the success of the party depends on reaching out to all Americans, regardless of where they live. By investing in rural communities, Democrats aim to create a more inclusive and prosperous future for all.


In conclusion, Democrats have shown that they can win the rural vote by engaging with rural communities, focusing on economic development, supporting family farmers, promoting renewable energy, closing the digital divide, and expanding access to healthcare and education. While challenges remain, Democrats are committed to the success and well-being of rural America. By continuing to invest in and listen to rural communities, Democrats can build a stronger and more united nation.

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